Strategic Pillars
AI Transformation
Move from experimentation to real organisational capability. I help leadership teams understand where AI can create genuine value across marketing, customer experience, and digital operations.
AI readiness audits, AI transformation roadmaps internal AI capability development, governance and adoption frameworks that prepare your teams for the future.
Turn AI from a tool into a strategic capability.
Marketing Systems
Strong marketing fundamentals still matter. Alongside AI strategy, I help organisations design clear growth strategies and marketing operating systems that drive measurable results.
Marketing strategy and go-to-market design, audience growth strategy, brand positioning and messaging, digital marketing strategy, campaign and content ecosystems.
Implementation and execution alongside trusted partners and agency teams.
Visibility & AEO
Search behaviour is changing rapidly as AI assistants become a primary interface for information. I help organisations position their expertise so they remain visible in both traditional search and AI-driven discovery environments.
SEO and Answer Engine Optimisation (AEO), AI-search visibility strategy, authority-driven content strategy, thought leadership and knowledge architecture.
Your expertise becomes discoverable in the AI era.
Organisations today face two parallel challenges:
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Keeping marketing performance strong today and preparing their teams for an AI-driven future.
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My work bridges both.
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I help leadership teams strengthen their marketing strategy and growth systems, while also designing the AI-enabled workflows and capabilities that will shape the next generation of marketing.
39M+
VIEWS ON A SINGLE CAMPAIGN
Global
BRAND
EXPERIENCE
MBA
AI MARKETING
(CUM LAUDE)
About Me
I'm a marketing & AI strategist working at the intersection of strategy, technology, and creative thinking.
Steven van Wyk
​My career has spanned global consumer brands, consulting environments, and cultural organisations, where I have led marketing strategy, digital innovation, and growth initiatives across multiple markets.
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I hold an MBA in Digital Economy (Cum Laude) from Maastricht School of Management, where my research focused on AI-powered digital marketing transformation.
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Today my work focuses on helping organisations design marketing systems that combine human creativity with AI-enabled scale.
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Earlier in my career I founded and led a digital agency working with international brands including Lacoste, Alibaba, and Kerrygold. Before entering marketing I worked in the cultural sector as a theatre producer and choreographer, an experience that continues to shape how I approach storytelling, creativity, and strategy.
AI Marketing Maturity Diagnostic
How AI-Ready Is Your Marketing Organisation?
Many organisations are experimenting with AI tools but struggling to translate them into real operational advantage.
Our Clients
Across consulting and agency leadership roles, I have worked with organisations across consumer brands, technology, culture, and professional services.
Projects have ranged from marketing strategy and audience growth initiatives to digital transformation and AI adoption programmes.
Connect with us on Instagram
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